A slide about referral business from Polley’s BestStart course
NEWTOWN SQUARE PA – Referrals from satisfied past clients is where the real profit of real estate marketing can be found. Referrals are offered usually because an agent has provided outstanding service on an earlier deal, and the client who benefited from that service wants someone close to them to experience it as well.
Agents rarely need to spend money to entice these clients back to be represented by them in the future, but they do need to create an environment that encourages clients to make referrals. RIS Media today (May 20, 2014) published an article authored by the Real Estate Buyer’s Agent Council, titled “Ten Rules of Referrals,” that covers the topic well. Read it here:
Polley Associates is Pennsylvania’s oldest and largest “approved provider” school for real estate career professionals. It also meets the needs of licensees in New Jersey, New York and Delaware.