NEWTOWN SQUARE PA – The e-mail message that arrived Saturday morning (May 30, 2009) carried a seductive subject line, one sure to impress real estate agents hungry for sales. “The process to growing your business online,” it cooed, “starts with selective e-mail marketing.” The Taylors SC-based company that sent it followed up in the remainder […]
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LOS ANGELES CA – Asian Americans face the same obstacles in buying homes as their Hispanic counterparts – primarily language and cultural barriers – but may not be as well-served by the real estate community, according to a new study. The study, released Nov. 8, 2004, by UCLA’s Asian American Studies Center and titled “Dispelling […]
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FREMONT CA – Do they want it? Will they value it? Does it annoy them? Those are three questions real estate agents must ask themselves about e-mail newsletters sent to clients or prospects, following the release Wednesday (Feb. 18, 2004) of a lengthy study published by an Internet marketing consultant. Nielsen Norman Group, a California-based […]