Marketing

NEWTOWN SQUARE PA – Winning is in, and losing has never been a good thing. As the National Association of REALTORS® approaches the 2012 edition of its Nationwide Open House Weekend, scheduled for April 28-29 (2012; Saturday and Sunday), one challenge that faces real estate brokers and salespeople across Pennsylvania is proving to consumers they’ll […]

NEW YORK NY – The previously high-growth $7.4 billion market for home organization and storage has slowed down due to the housing collapse and enduring economic problems, according to “Home Organization in the U.S: General Purpose, Closet, Garages, and Storage Sheds,” a report released Monday (Nov. 14, 2011) from a market research firm called Packaged […]

PHILADELPHIA PA – How many ways can real estate clients and prospects contact you? Maybe more importantly, how many ways do they KNOW they can contact you? There could be a huge difference between the two and, if so, you may be missing business opportunities. Worse yet, you may be opening the door to competitors. […]

PHILADELPHIA PA – Simon Property Group Inc., the co-owner of the King of Prussia and Granite Run malls in the greater Philadelphia area, was named the most admired company in the real estate industry, the Philadelphia Business Journal newspaper reported Tuesday (March 8, 2011). The designation comes from Fortune magazine, which since 1997 has conducted […]

The rage in real estate communications these days focuses on the rise of Internet-based social media. Can you survive in the business without a Twitter account and a Facebook page? Sure, although probably not as successfully as you will with them. Twitter, Facebook, Linked-In, instant messaging and similar applications are big for real estate because, […]

HARRISBURG PA – An e-mail was distributed Tuesday (May 18, 2010) from Florida, with a subject line that blared “Real Estate Agents Get Lower Health Insurance Rates in Pennsylvania.” Sound appealing? It’s not. Be wary of such messages, the Pennsylvania Insurance Department has warned. Real estate licensees and others should be suspicious if someone tries […]

LOS ANGELES CA – OK, here’s the pitch. You’re a first-time home seller; that buying thing has been so-o-o-o done to death already. And you’re located in the eight-county Philadelphia area. And you want to be on television in one of those prime-time reality shows. Here’s your chance for 15 minutes – no, wait, make […]

NEW YORK – From which media source do most people now prefer to get their news? The Web wins hands down, according to the just-released results of a Zogby Interactive survey taken in the United States. Web-based sources rank far ahead of television, newspapers and radio as the preferred choice for news, Reuters News Service […]

HARRISBURG PA – The Pennsylvania Association of Realtors (PAR) endorsed a plan announced Wednesday (June 10, 2009) by Gov. Edward G. Rendell to use part of $380 million in federal economic recovery funds to help the state’s home buyers. Under Rendell’s proposal, the Pennsylvania Housing Finance Agency (PHFA) will allocate $5 million for the Keystone […]

As social media applications like Twitter, Facebook, MySpace, Ning, Linked-In and others grow and become more prominently used, real estate licensees unfamiliar with those names or how their software works may feel left behind. Don’t. Take comfort in knowing it’s never to late to learn, and with learning usually comes revenue. To that end, it […]