Marketing

Two business coaches – one in New York, the other in Boston – jointly advocate in a post that real estate agents use Instagram and hashtags to bring in more clients.

Can an average buyer with mortgage financing compete against another buyer’s all-cash deal? Often, no, but don’t give up! Here are six strategies to fight with.

Referrals from satisfied past clients is where the real profit of real estate marketing can be found. Are agents fully prepared to capture more of them?

Money from natural gas production on Bradford County PA agricultural land is helping keep farms there self-sufficient for future generations, property owners say.

A rising number of foreign-born individuals are arriving to work and live in the United States, and many of them want to own their own homes, new studies show. If immigration laws change, that group could become even bigger.

April is one of two magical months in Pennsylvania, and one of four in New Jersey, during which salespeople can capture more attention of those conducting online searches of homes for sale. Here’s why, and how to get your share of the business.

NEW YORK NY – Home prices across 20 cities nationwide rose 4.3 percent during the 12 months ending in October (2012), as measured by the Case-Shiller Home Price Indices released Wednesday (Dec. 26, 2012), and that upbeat performance out-distanced analysts’ forecasts. Anticipated seasonal weakness did show up, however, as 12 of the 20 posted monthly […]

PHILADELPHIA PA – Homes in the greater Philadelphia market, including those in western Montgomery County, are anticipated to have lost $1.6 billion in cumulative value during 2012, according to an analysis of Zillow® Real Estate Market Reports released Wednesday (Dec. 19, 2012). As bad as that news might be, Zillow said, 2011 – when Philadelphia […]

ORLANDO FL – Closed sales, pending sales, median prices and average prices all rose across Florida’s housing market during November (2012), while the inventory of homes and condos for sale got smaller, according to housing data released by Thursday (Dec. 20, 2012) by Florida Realtors®, formerly the Florida Association of Realtors®. “With home sales strongly […]

WASHINGTON DC – Until the Internet arrived and, after that, until mobile communication arrived, the U.S. Postal Service profited by pushing direct mail as an advertising medium. As the alternatives gained widespread acceptance among consumers, however, a substantial number of advertisers – including those in the real estate business – concluded the web and smartphones […]