Marketing

“Senior Real Estate Specialist” is one of several courses approved by the Pennsylvania State Real Estate Commission that are useful in obtaining a real estate broker license.

Clients are your clients because you’ve proven you can succeed for them. Are you visibly offering the same kind of proof to prospects who don’t yet know you from Adam?

Clients gravitate to brands and representatives who repeatedly offer the best experiences, the best relationships. Relationship builders win clients for life, not just for one transaction.

Almost 90 percent of the American population uses the web. Seventy-seven percent own a smart phone. Many real estate agents complain their e-mail and text load keeps increasing. How do YOU cope?

Everything You Need To Know About Selling Stucco Homes Homes that were built after the 1980s have experienced an increase in leaking stucco systems that can cause deterioration of the building envelope, resulting in a potential reduction in property value and increased health risks from possible organic growth inside the home. Understanding why this happened; […]

Learn more about Polley Associates’ Pennsylvania continuing education course, “Real Estate Marketing Reboot.”

The use of mobile devices to access the web, and your real estate information on it, is exploding. Know the trends by browsing through this infographic.

What’s ahead for the real estate industry during 2015. No one knows for sure, but there seem to be some pretty good guesses, and some really good selling tips.

With all the mail distributed around the winter holiday, your annual message of thanks to real estate clients might get lost. Do something different to get noticed.

In a busy real estate practice, automation is a time- and energy-saver. Too much efficiency, though, can be a less-than-good thing, blogger Kathleen Daniels writes.